Discover the brands your customers want next

Beauty Connect brings together the most compelling emerging and scaling beauty brands in the US - and the buyers, merchants, and marketplace leads who want to move quickly on the right ones. Three days of sessions, data, and curated introductions built around how buying decisions actually get made.

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60%
BRAND ATTENDANCE
80%
C-SUITE OR VP LEVEL
10th
ANNIVERSARY YEAR

THE RETAIL PROGRAMME

The data shaping buying decisions. The brands worth your attention. 

Go into the data shaping buying decisions right now, tackle the harder realities of the brand-retailer relationship, and network at the Retail & Brand Lunch: one of the most sought-after sessions at the event.

Find the brands your customers are going to before they go somewhere else.

The Emerging Brand Spotlight and curated meetings are structured for discovery, not stumbling across the right founders at a drinks reception.

  • Emerging Brand Spotlight
  • Retail & brand Lunch
  • 1-2-1 Curated Meetings 

Understand what's actually driving conversion and category performance right now

Spot the latest trends before they go viral. These sessions get into the data: what buyers are identifying early, and how discovery behaviour is shifting.

  • The Growth Forecast
  • Discovery in the Age of AI
  • Virality Meets the Shelf

Have honest conversations about what makes the brand-retailer relationship work

Founders come to Beauty Connect specifically to build retail partnerships. These sessions make sure you're building the right ones.

  • Retail Without Regret
  • Owning Your Hero SKU
  • The Omnichannel Playbook

Stay ahead of how consumer behaviour is reshaping the category

Social commerce, creator-led discovery, and AI-driven personalisation are rewriting how brands reach shelves. These sessions are for buyers who want to get ahead of it, not react to it.

  • From Scroll to Scale
  • Commerce in China
  • Beauty Without Borders

BRAND LANDSCAPE

The brands you need to meet, in one room.

Beauty Connect attracts emerging founders at critical inflection points alongside the most exciting mid-size brands in the market. The brands attending in 2026 include names already on your radar - and the ones that should be.

EMERGING & START-UP

Pre-seed to Series A. First retail conversations happening now.

Founders chasing their first retail listing come to Beauty Connect specifically to meet buyers. The Emerging Brand Spotlight is your structured first look before the conversations happen in the margins.

MID-SIZED & ESTABLISHED

Proven commercial models. Ready to deepen the partnership.

Scaling brands navigating omnichannel complexity are here to have the honest conversations about what drives category performance and what doesn't. These are the partnerships worth building.


“A go to event for entrepreneurs, startups and brand founders to connect, network and pitch and grow their potential. Wealth of knowledge and insights waiting to be uncovered at the event."
Chief Innovation Officer |  Supergoop!

NETWORKING & EXPERIENCES

Every conversation has a reason to happen.

Profiling-led matchmaking means the right people are introduced before you even arrive. The rest is designed to make sure the conversations don't stop.

1-2-1 Networking

Connect with the brands worth your time.

Retail & Brand Lunch

One of the most sought-after sessions of the event.

10th Anniversary Awards

Celebrating the brands, founders, and partners defining the decade. See what the industry is backing.

Emerging Brand Spotlight

Structured discovery for brands at entry stage, looking to launch or expand their retail footprint.
Build the partnerships that drive category performance.
Retailers and marketplaces are a core part of the Beauty Connect community. Secure your place today.
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