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10:30
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11:30
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• Why Personalisation Fails at Scale The hidden friction points that erode revenue: disconnected customer data, generic campaigns, poor search experiences, content silos, and delayed decision making t …
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• Why Retail Economics Hit Hard The hidden margin killers: lead times, raw-material delays, retailer requirements, promo calendars, and payment terms that quietly drain profitability and trigger stock …
12:30
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13:30
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• Break past the $20M ceiling by building the operational and financial sophistication mid-cap investors expect - stronger forecasting, tighter governance, and a leadership model that can scale beyond …
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Why Marketplace Metrics Are Underused: Winning on Amazon doesn’t guarantee broader retail success - brands often fail to translate digital shelf performance into proof points that matter to retail med …
14:30
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15:30
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• Where Makeup Brands Lose Revenue: Uncover the hidden friction points that prevent shoppers from converting - from shade uncertainty and product overwhelm to abandoned carts and missed purchase oppor …
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Why Capital Choices Feel Confusing: As brands grow, capital needs shift - but unclear options, mismatched timing, and pressure to scale fast leave founders unsure which funding path actually supports …
16:30
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...Sponsored by:P004
17:00
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Secure the conversations that matter. Use this fast-paced session to confirm priority meetings, close diary gaps, & align priorities before the mainstage begins.
19:00
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08:00
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08:50
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09:00
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• Margins are getting squeezed from every angle - rising costs, volatile manufacturing, freight spikes, carrier issues, and retailer pressure are crushing profitability while founders still need to mo …
09:40
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• Customers bounce between DTC, marketplaces, and retail, creating fragmented journeys and weak repeat purchase performance • How to create a unified omnichannel system powered by connected data, full …
10:20
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• Advanced formulation and clinical-grade research are essential - but hiring scientific leadership is expensive and slows early-stage growth • How to use AI as your in-house CSO to lead research, for …Speakers
10:40
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11:30
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• Traffic is high but visitors bounce - fragmented journeys, generic content, and friction at checkout stall the shift from “scroll” to “stay.” • Learn how to transform every touchpoint - landing page …
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• Demand spikes and retail expansion expose weak links - manufacturing, fulfilment, and delivery gaps trigger stockouts and stall omnichannel growth • How to build flexible, scalable supply chains wit …
12:10
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• Trend cycles move fast and paid channels are unstable - brands need deeper, always-on connection to keep attention, loyalty, and engagement alive, powered by insight that helps you stay culturally i …
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Transactions are shifting - non‑traditional deal structures, earlier exits, and new buyer behaviours are reshaping how beauty deals get done How to understand the signals driving 2027 transactions by …
12:50
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13:40
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• Retail feels crowded and generic - brands struggle to translate storytelling into meaningful, personal in-aisle experiences that actually move customers • How to use educators, immersive activations …
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• Trend cycles burn out fast - brands need hero SKUs that scale, but misaligned product and manufacturing strategies create complexity, margin drag, and slow expansion • How to leverage proven formula …
14:20
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Beauty brands have more data than ever, but it often lives in silos—making it challenging to understand what’s driving performance and where the biggest growth opportunities exist How to connect first …Speakers
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Beauty brands are under pressure to deliver faster, reduce costs, and maintain product availability while navigating increasingly complex global supply chains How to optimize sourcing, logistics, inve …
15:00
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• China moves faster than any beauty market - livestreaming, social commerce, and integrated ecommerce ecosystems make traditional expansion models too slow and too fragmented • How to use data and te …
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Panel: How can you build scalable, compliant formulations that win in the lab and succeed at retail?• Formulation choices define success - claims, compliance, manufacturing feasibility, and retail viability can make or break a launch• How to align R&D, regulatory, and production partners from day on …
15:40
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16:30
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Keynote: How Urban Decay and Caliray built category-defining beauty brands by challenging convention
• In today's beauty market, breakthrough brands aren't created by following trends—they're built by redefining categories, embracing authenticity, and giving consumers a compelling reason to choose something different
• How Urban Decay and Caliray disrupted the beauty industry by identifying unmet consumer needs, creating distinctive brand identities, and continuously innovating to stay ahead of changing expectations
• Key takeaways on building a disruptive brand, fostering lasting consumer loyalty, and turning bold ideas into sustainable business growth across multiple beauty ventures
16:50
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One‑time transactions don’t guarantee loyalty - weak post‑purchase experiences, generic communications, and operational gaps stall repeat revenue How to use first‑party data, personalized CRM, communi …
17:15
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5:15 Interview: How Refy built a modern beauty brand that converts culture into lasting growth
- The beauty landscape has shifted from traditional brand building to community-led growth, where relevance, authenticity, and product innovation drive deeper customer connection
- How Refy transformed a clear consumer insight into a global beauty brand by combining a strong brand vision, category-defining products, and a deep understanding of today’s beauty consumer
- Key takeaways on creating products people love, building a loyal community, and scaling a beauty business in an increasingly competitive market
Jenna Meek, Co-Founder and CEO, Refy
5:30 Interview: How e.l.f. is redefining beauty growth by putting community, culture, and innovation at the heart of the brand
- Why today's beauty brands must build cultural relevance alongside commercial performance to drive long-term growth
- How e.l.f. has combined innovation, community, and bold brand storytelling to create one of beauty's fastest-growing brands
- Key lessons on scaling a purpose-led brand, building lasting consumer loyalty, and staying ahead in a rapidly evolving market
Suzanne Pengelly, President – Naturim and Skincare, E.l.f. (reserved)
5:45 Interview: How L’Occitane is modernizing a heritage beauty brand to drive growth in today’s consumer landscape
- Beauty consumers are evolving faster than ever, creating new expectations around personalization, digital engagement, and meaningful brand experiences—while heritage brands must balance innovation with the values that made them iconic
- How L’Occitane is evolving its marketing strategy to connect with new generations of consumers, strengthen loyalty, and create seamless brand experiences across channels
- Key takeaways on building brand relevance, leveraging consumer insights, and driving sustainable growth while honouring the legacy that sets a beauty brand apart
Vandana Tandon, CMO North America, L’Occitane
08:00
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08:50
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09:00
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09:00 Interview: How Amika built a beauty brand where emotional connection became a lasting, defensible competitive advantage
- Beauty brands typically view emotional connection as marketing, not competitive advantage. What if structural alignment across product, culture, and relationships creates defensible moat?
- How Amika built pull economics from day one: where community acquires for you, retailers want you, professionals validate you; instead of the push model most brands default to (acquire, convince, discount)
- Key takeaways: Building for defensibility vs. growth, scaling without dilution, and why organizational alignment is harder to replicate than any tactic
Chelsea Riggs, CEO, Amika
09:15 Interview: How Merit built a modern beauty brand by redefining luxury, simplicity, and consumer connection
- Today’s beauty consumers are overwhelmed by choice and are seeking brands that offer simplicity, authenticity, and products that seamlessly fit into their everyday lives
- How Merit built a differentiated beauty brand by challenging traditional category norms, creating a clear point of view, and delivering a premium customer experience across every touchpoint
- Key takeaways on building brand loyalty, creating products that resonate with modern consumers, and scaling a beauty business through strong positioning and purposeful growth
Aila Morin, Founding Team Member and CMO, Merit Beauty
09:30 Interview: How Physicians’ Choice built a science-backed wellness brand through trust, education, and innovation
- Today’s consumers are seeking more transparency, efficacy, and guidance when choosing wellness products—creating new opportunities for brands that can build trust and deliver proven solutions
- How Physicians’ Choice grew from a science-driven vision into a leading wellness brand by combining research-backed products, consumer education, and a deep understanding of evolving health and wellness needs
- Key takeaways on building credibility in a competitive category, creating products that solve real consumer needs, and scaling a purpose-driven brand through innovation and trust
09:45
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• Retailers and marketplaces are redefining what makes a brand worth backing - mass and prestige are blurring, trends move faster, and buyers rely on data to predict performance before products hit th …
10:40
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11:10
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• Marketplaces rely on brands and brands rely on creators for visibility, but inconsistent briefs, short-term campaigns and transactional relationships limit authenticity, weaken storytelling, and sta …
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• Performance claims, compliance, and product credibility are hard to prove - without expert validation, go-to-market risk stays high • How to leverage professional insight to refine development, stre …
11:40
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Panel: How can you crack the social commerce code with AI and keep your brand at the top of the FYP?• Live selling is noisy and unpredictable - brands struggle to stay on the FYP without clear tactics, strong partnerships, or data-powered insight into algorithm behaviour• How to use proven live-sell …
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- Consumers are demanding more than surface‑level results - longevity, hormonal balance, and whole‑body skin health are reshaping expectations for what “works.”
- How to leverage medical‑grade actives, regenerative technologies, hormonal health insights, and neuroscience‑driven formulation to create the missing tools and ingredients in modern routines
- Top tips to build products that deliver deeper, longer‑term results - driving loyalty, category expansion, and a wellness‑anchored growth engine that moves seamlessly from clinic to vanity
12:20
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A previous winner returns to crown the next breakout brand redefining operational excellence. Six investor‑selected finalists hit the stage to showcase the systems powering their growth — from formulation rigor and supply‑chain strength to margin discipline and scalable infrastructure — and each is pressure‑tested live by our Selection Committee before the audience vote. It's a rapid‑fire spotlight on the operational muscle putting these brands squarely on investors' radar.
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• A previous winner returns to crown the next breakout brand redefining operational excellence. • Six investor-selected finalists hit the stage to showcase the systems powering their growth - from for …Speakers
13:00
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14:00
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Creator marketing has outgrown the traditional campaign playbook. As programs expand across channels, formats, and business objectives, fragmented efforts are making it harder for brands to build sust …
14:20
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• Digital audiences get inspired but don’t always convert - information gaps, low trust, and transactional content stall the path from “save” to “checkout.” • How to combine behavioural science with r …
15:00
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- Founder‑led attention doesn’t scale without structure - inconsistent messaging and limited performance visibility weaken omnichannel impact
- How to use unified tools that connect content and paid media to create consistent storytelling and stronger attribution across every channel
- Top tips to create a scalable, trackable growth engine that builds brand equity, drives measurable revenue, and reduces reliance on constant founder involvement
15:40
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16:00
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• In a crowded beauty market, culture is often treated as a foundation - but without intentional storytelling, heritage, rituals, and perspective don’t translate into commercial differentiation • How …
16:40
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4:40 Interview: How Supermodel Miranda Kerr built KORA Organics into a global beauty brand with purpose
- How Miranda Kerr transformed a personal passion for wellness and her own health coaching certification into a globally recognized beauty brand built on certified organic ingredients, efficacy, and transparency
- Building lasting consumer trust through authenticity, 3rd party verifications, purposeful innovation, and a values-led approach to product development.
- Staying differentiated as the clean beauty category has evolved and consumer expectations continue to rise
- Lessons for founders and brand leaders on scaling a purpose-driven business while staying true to its mission
Miranda Kerr, Founder & CEO, KORA Organics
4:55 Interview: How ELEMIS built a global skincare brand through innovation, expertise, and consumer trust
- In a crowded skincare market, brands must combine proven efficacy, scientific innovation, and meaningful consumer connection to stand out and build lasting loyalty
- How ELEMIS evolved from a founder-led vision into a globally recognized skincare brand by blending product innovation, skin science, and a deep understanding of consumer needs
- Key takeaways on creating iconic products, building brand authority, and scaling a premium beauty business while staying true to the expertise and values that drive customer trust
Noella Gabriel, Co-Founder, ELEMIS
5:10 Interview: How Madison Reed disrupted hair colour through personalization, innovation, and consumer connection
- The hair colour category was built on traditional models, but today’s consumers expect more convenience, customization, and confidence in every step of their beauty journey
- How Madison Reed transformed at-home hair colour by combining technology, personalization, expert guidance, and a consumer-first approach to create a more modern beauty experience
- Key takeaways on disrupting an established category, building trust through innovation, and scaling a beauty brand by putting customer needs at the centre of every decision
17:25
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Join our esteemed investor committee onstage to announce the winners of the emerging brand spotlight award!
18:00
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