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October, 2027
Los Angeles
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Beauty Connect × Kin Intelligence Report
How beauty brands are building creator communities that drive lasting momentum.
Produced by Beauty Connect Series, powered by Kin as report intelligence partner, this complimentary report introduces a new way to measure creator marketing.
It looks beyond reach and post volume to the relationships that compound.
Creator Marketing has Scaled. The Scorecard has Not.
Beauty has spent the last decade learning how to generate creator attention. The next challenge is understanding which of those relationships actually compound.
US creator ad spend is projected to reach $44 billion in 2026, up from $37 billion in 2025, and 48% of creator ad buyers already describe creators as a must-buy (IAB). Yet measurement has not kept pace, held back by fragmented metrics, siloed platforms and proxy-based ROI.
The New Scorecard for Creator-Led Growth puts a new framework around that shift, helping brand leaders move from campaign measurement to relationship intelligence.
Creator Economy and Influencer Marketing is one of the five most commonly cited pain points among Beauty Connect LA 2026 registrants. Scaling repeatable programmes, attributing conversion and ROI, and maintaining long-term relationships are among the top mentions from brand executives.
The report draws on Kin’s research, The Network Effect and The 2026 Creator Marketing Mix. Together these cover more than 177,000 brand mentions, 40,000 creator-brand pairings and over 180 beauty brands. It also draws on Beauty Connect LA 2026 attendee profiling and published industry data.
Featuring brand perspectives from Danessa Myricks Beauty and analysis of programmes at Fenty Beauty, Clinique, Anastasia Beverly Hills, Kosas and more,
What's Inside the Report?
Network Score
How closely an individual creator is connected to the people already talking about your brand, and why your next creator may already be inside your network.
Network Density
Why two brands of similar size can have very different community strength, and how denser networks are associated with stronger creator retention.
Programme Architecture
Six recurring creator programme archetypes, from seeding-led to ambassador-led, and how the balance of gifting, paid, events, launches and affiliate shapes results.
Volume vs Value
Where the content filling your feed does and doesn’t drive the most value, with lessons from Fenty Beauty, Clinique and Anastasia Beverly Hills.
Who is Winning & Why
Four brands building momentum in different ways, and the discipline they share.
Executive Recommendations
Three practical decisions to make 2027 the year of creator-led growth for your brand.
Whether you’re rethinking your creator strategy, benchmarking your programme or planning next year’s investment, the report offers practical insight to guide your decisions.
Download the report to understand:
Beauty Connect Series produces executive research informed by the leaders shaping modern beauty, including founders, CEOs, investors, retailers and product innovators, to deliver practical intelligence for an industry that is evolving faster than ever.
Rather than reporting on trends after they've happened, we work with the Beauty Connect community to identify the commercial shifts shaping what's next.
From investment and retail to AI, product innovation and consumer behaviour, every report is designed to help beauty leaders make more informed strategic decisions.