Everything you need to get approval to attend the room the beauty industry comes back to.

Beauty Connect LA is marking its 10th year as the gathering the industry keeps coming back to — founders, retailers, investors and operators spending three days on the decisions that actually move brands forward.

We've drafted the approval email for you below. Copy it, fill in the blanks, and send it to your manager.

Why it's worth the ask

  • 1200+ senior beauty leaders in one room
  • 80% C-Suite or VP Level attendees
  • 60% of brands in the room
  • 40% Retail, investors and solution providers
Beauty Connect LA Full Room

Dear [Manager's Name],

I'd love the chance to attend Beauty Connect LA 2026, happening October 28–30 at the JW Marriott Hotel in Los Angeles, and wanted to run it by you.

The event is celebrating its 10th year, and it's grown into a real gathering point for the industry. I know a few people who've been and have nothing but positive things to say!

Here's why I think it'd be genuinely valuable for [company name] and the team:

  • Strategic insights: the sessions and salons are built around brand growth, ecommerce and retail strategy, operations and supply chain, AI, and profitability - the exact problems we're wrestling with right now, not generic industry talk.
  • Unmatched access: 80% of attendees are C-suite or VP level, and brands like Walmart, Ulta Beauty, Summer Fridays, Rare Beauty, Ouai, and Kosas will all be in the room across the three days. That's the kind of access that would normally take us months to build.
  • High-value networking: with 1,200+ industry leaders attending - roughly 60% beauty brands and 40% retail, investor, and solution-provider companies - there's a lot of room to build relationships that could turn into real partnerships and pipeline.

You can see the full details here: beautyconnectla.com. There are early bird rates too, so booking soon would save us some money — and with the content opportunities they offer, it could double as a nice brand-building moment for us.

Would love to hear your thoughts!

Your sign off.

Don't Just Take Our Word for It...

"A go-to event for entrepreneurs, startups and brand founders to connect, network and pitch and grow their potential."

Chief Innovation Officer
Supergoop!

"A great coming together of some of the industry's best minds with a keen curiosity to learn from one another and build game-changing businesses."

Head of Beauty & Personal Care
TikTok

"If you're a brand looking for capital, there's a lot of it in one room."

Vice President
Loft Growth Partners