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11:30
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• Why Personalisation Fails at Scale The hidden friction points that erode revenue: disconnected customer data, generic campaigns, poor search experiences, content silos, and delayed decision making that reduce conversion and customer lifetime value• Build a Revenue Ready Personalisation Engine A practical framework to unify customer, product, and behavioural data so every search, email, website experience, and campaign is powered by real-time intelligence, delivering the right message to the right customer at the right moment• Turn AI Into Measurable Commercial Growth A repeatable system for using AI to automate segmentation, optimise customer journeys, increase conversion, improve retentio …
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• Why Retail Economics Hit Hard The hidden margin killers: lead times, raw-material delays, retailer requirements, promo calendars, and payment terms that quietly drain profitability and trigger stock-outs that stall momentum• Build a Retail-Ready Margin Model A simple SKU stress-test that accounts for true costs - fulfilment, acquisition, inventory, and retailer margins - so every product is priced, planned, and built to scale• Launch With Confidence A repeatable system to protect margins, avoid the costly domino effect of reformulation, stay in stock, and enter retail with clarity, stability, and long-term profitability baked in
12:30
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13:30
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• Break past the $20M ceiling by building the operational and financial sophistication mid-cap investors expect - stronger forecasting, tighter governance, and a leadership model that can scale beyond founder-led execution • Choose the right capital at the right moment by understanding which financing structures actually support mid-cap growth - from minority investment to strategic acquisition - and how to time each option for maximum valuation • Prepare for real investor partnership by learning what buyers truly evaluate, how to show organisational readiness, and how to enter acquisition or financing conversations with confidence, alignment, and long-term clarity
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Why Marketplace Metrics Are Underused: Winning on Amazon doesn’t guarantee broader retail success - brands often fail to translate digital shelf performance into proof points that matter to retail media networks, buyers, and investors. How to Use KPIs as Commercial Signals: Learn how to interpret Amazon KPIs as indicators of traction, loyalty, and scaling potential - using conversion data, repeat purchase behaviour, and visibility metrics to strengthen negotiations and unlock retail media opportunities. How to Turn Performance Into Power: Walk away with a clear framework to leverage marketplace analytics for visibility, conversion, and repeat revenue - creating a data‑driven growth story tha …
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15:30
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• Where Makeup Brands Lose Revenue: Uncover the hidden friction points that prevent shoppers from converting - from shade uncertainty and product overwhelm to abandoned carts and missed purchase opportunities • How to Turn Browsers into Buyers: Learn how virtual try-on, personalised shade and formula recommendations, and intelligent product discovery remove purchase hesitation, increase conversion rates, and reduce costly returns without compromising diverse shade ranges • How to Turn Shopper Data into Growth: Discover how customer insights can optimise inventory, identify regional shade preferences, improve merchandising, and power smarter decisions that drive revenue across global markets
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Why Capital Choices Feel Confusing: As brands grow, capital needs shift - but unclear options, mismatched timing, and pressure to scale fast leave founders unsure which funding path actually supports their next phase. How to Match Capital to Your Stage: Learn how to decode the full capital landscape, identify the right type of cash injection or transaction for your brand, and sharpen the signals investors look for at each growth milestone. How to Pitch With Precision: Walk away with a clear framework to choose the right capital at the right moment - and the confidence to pitch, negotiate, and scale without second‑guessing your strategy.
17:00
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Secure the conversations that matter. Use this fast-paced session to confirm priority meetings, close diary gaps, & align priorities before the mainstage begins.
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08:50
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09:00
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• Margins are getting squeezed from every angle - rising costs, volatile manufacturing, freight spikes, carrier issues, and retailer pressure are crushing profitability while founders still need to move fast • How to build a modern margin-protection system with smarter sourcing, diversified manufacturing, optimized shipping and carrier strategy, and data-driven partners that cut cost and risk without slowing product development • Top tips to create a financially resilient operating model - stronger margins, steadier operations, and the freedom for founders to innovate and grow even in a high-pressure cost environment
09:40
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Digital audiences get inspired but don’t always convert - information gaps, low trust, and transactional content stall the path from “save” to “checkout.” How to combine behavioural science with ritual‑based education and high‑impact UGC to build trust, remove friction, and turn “how‑to” moments into clear, confident paths to purchase Top tips to achieve stronger organic community, higher retention, and measurable ROI driven by content that teaches, reassures, and moves fans from inspiration to loyal, repeat buyers
10:20
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• Advanced formulation and clinical-grade research are essential - but hiring scientific leadership is expensive and slows early-stage growth • How to use AI as your in-house CSO to lead research, formulation, and product development with faster cycles, lower cost, and higher innovation capacity • Top tips to build a scalable, science-driven R&D model that boosts speed-to-market, strengthens margins, and unlocks growth without the overhead of traditional scientific teamsSpeakers
10:40
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11:30
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• Traffic is high but visitors bounce - fragmented journeys, generic content, and friction at checkout stall the shift from “scroll” to “stay.” • Learn how to transform every touchpoint - landing pages, PDPs, carts, and payment - with data -driven content, predictive personalization, smarter automation, and frictionless UX that adapts in real time to build trust and keep shoppers moving forward • How to create tailored, intelligent purchasing journeys that convert consistently, increase repeat revenue, and turn attention into measurable profitability powered by data-led decisioning
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• Demand spikes and retail expansion expose weak links - manufacturing, fulfilment, and delivery gaps trigger stockouts and stall omnichannel growth • How to build flexible, scalable supply chains with optimized manufacturing, smarter fulfilment, and streamlined distribution designed to absorb volatility and move fast • Top tips to achieve operational readiness that becomes a competitive advantage - fewer stockouts, smoother retail performance, and the ability to capture demand the moment it hits
12:10
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• Trend cycles move fast and paid channels are unstable - brands need deeper, always-on connection to keep attention, loyalty, and engagement alive, powered by insight that helps you stay culturally in tune and ahead of shifting consumer behaviour • How to build belonging-driven communities through feedback loops, organic conversation, and intimate experiences across screens, audio, and in-person touchpoints - creating spaces where your audience feels seen, understood, and part of your brand long before they ever convert • Top tips to achieve lifetime engagement, stronger loyalty, and a community-fuelled growth engine that boosts acquisition, revenue, and investor confidence - anchored in a …
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Customers bounce between DTC, marketplaces, and retail, creating fragmented journeys and weak repeat purchase performance How to create a unified omnichannel system powered by connected data, full‑stack tech, and flexible infrastructure that ties every touchpoint together Top tips to achieve higher loyalty, stronger repeat purchases, and a seamless commerce experience that converts consistently across the entire beauty ecosystem
12:50
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13:40
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• Retail feels crowded and generic - brands struggle to translate storytelling into meaningful, personal in-aisle experiences that actually move customers • How to use educators, immersive activations, and AI/AR-powered personalization to create in-store moments that teach, connect, and feel uniquely tailored to each shopper • Top tips to achieve more engaged customers, stronger loyalty, and experiential retail environments that convert consistently and fuel growth beyond the double doors
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• Trend cycles burn out fast - brands need hero SKUs that scale, but misaligned product and manufacturing strategies create complexity, margin drag, and slow expansion • How to leverage proven formulas, formats, and components to streamline production, reduce operational friction, and expand hero SKUs across routines with repeatable, scalable systems • Top tips to achieve higher margins, smoother operations, and hero-driven product lines that build loyalty, fuel innovation, and scale consistently across the modern beauty landscape
14:20
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Beauty brands have more data than ever, but it often lives in silos—making it challenging to understand what’s driving performance and where the biggest growth opportunities exist How to connect first-party ecommerce and marketing data with external market intelligence to uncover consumer trends, benchmark against competitors, identify whitespace opportunities, and make faster, more informed business decisions Top tips to build a smarter data strategy that improves forecasting, optimizes marketing spend, increases customer retention, and drives measurable ecommerce growth
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Beauty brands are under pressure to deliver faster, reduce costs, and maintain product availability while navigating increasingly complex global supply chains How to optimize sourcing, logistics, inventory planning, and fulfilment strategies to reduce operational friction, protect profitability, and create a more agile supply chain Top tips to improve forecasting, lower costs, increase operational visibility, and build the infrastructure needed to scale sustainably in a competitive beauty market
15:00
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• China moves faster than any beauty market - livestreaming, social commerce, and integrated ecommerce ecosystems make traditional expansion models too slow and too fragmented • How to use data and technology to test demand, validate traction, and plug into China’s fully connected commerce stack - from livestreaming to marketplaces to social-led conversion • Top tips to scale faster, build stronger revenue, and create a strategic growth engine that turns China into a reliable driver of global expansion
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Panel: How can you build scalable, compliant formulations that win in the lab and succeed at retail?• Formulation choices define success - claims, compliance, manufacturing feasibility, and retail viability can make or break a launch• How to align R&D, regulatory, and production partners from day one to create formulas built for scale, speed, and commercial success• Top tips to achieve faster innovation, lower risk, and retail-ready products that launch smoothly, perform consistently, and scale across the beauty ecosystem
15:40
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16:30
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- Beauty brands are investing more in loyalty than ever, but today’s consumers are shopping across prestige, mass, ecommerce, and social platforms—making retention harder to earn and easier to lose
- How to identify the behavioural signals that matter most, from repeat purchase cadence and cross-category shopping to engagement patterns that predict churn before it happen
- An actionable playbook for building a data-driven loyalty strategy that increases conversion, strengthens retention, and drives long-term customer value across the full consumer journey
16:50
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One‑time transactions don’t guarantee loyalty - weak post‑purchase experiences, generic communications, and operational gaps stall repeat revenue How to use first‑party data, personalized CRM, community touchpoints, and operational excellence to turn every shipment, message, and moment into a loyalty‑building interaction Top tips to achieve higher purchase frequency, stronger profitability, and a retention engine that transforms post‑purchase into predictable, long‑term lifetime value
17:15
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5:15 Interview: How Refy built a modern beauty brand that converts culture into lasting growth
- The beauty landscape has shifted from traditional brand building to community-led growth, where relevance, authenticity, and product innovation drive deeper customer connection
- How Refy transformed a clear consumer insight into a global beauty brand by combining a strong brand vision, category-defining products, and a deep understanding of today’s beauty consumer
- Key takeaways on creating products people love, building a loyal community, and scaling a beauty business in an increasingly competitive market
Jenna Meek, Co-Founder and CEO, Refy
5:30 Interview: How e.l.f. is redefining beauty growth by putting community, culture, and innovation at the heart of the brand
- Why today's beauty brands must build cultural relevance alongside commercial performance to drive long-term growth
- How e.l.f. has combined innovation, community, and bold brand storytelling to create one of beauty's fastest-growing brands
- Key lessons on scaling a purpose-led brand, building lasting consumer loyalty, and staying ahead in a rapidly evolving market
Suzanne Pengelly, President – Naturim and Skincare, E.l.f.
5:45 Interview: How L’Occitane is modernizing a heritage beauty brand to drive growth in today’s consumer landscape
- Beauty consumers are evolving faster than ever, creating new expectations around personalization, digital engagement, and meaningful brand experiences—while heritage brands must balance innovation with the values that made them iconic
- How L’Occitane is evolving its marketing strategy to connect with new generations of consumers, strengthen loyalty, and create seamless brand experiences across channels
- Key takeaways on building brand relevance, leveraging consumer insights, and driving sustainable growth while honouring the legacy that sets a beauty brand apart
Vandana Tandon, CMO North America, L’Occitane
19:30
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Dinner Keynote: How Urban Decay and Caliray built category-defining beauty brands by challenging convention
- In today's beauty market, breakthrough brands aren't created by following trends—they're built by redefining categories, embracing authenticity, and giving consumers a compelling reason to choose something different
- How Urban Decay and Caliray disrupted the beauty industry by identifying unmet consumer needs, creating distinctive brand identities, and continuously innovating to stay ahead of changing expectations
- Key takeaways on building a disruptive brand, fostering lasting consumer loyalty, and turning bold ideas into sustainable business growth across multiple beauty ventures
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09:00
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09:00 Interview: How Amika built a beauty brand where emotional connection became a lasting, defensible competitive advantage
- Beauty brands typically view emotional connection as marketing, not competitive advantage. What if structural alignment across product, culture, and relationships creates defensible moat?
- How Amika built pull economics from day one: where community acquires for you, retailers want you, professionals validate you; instead of the push model most brands default to (acquire, convince, discount)
- Key takeaways: Building for defensibility vs. growth, scaling without dilution, and why organizational alignment is harder to replicate than any tactic
Chelsea Riggs, CEO, Amika
09:15 Interview: How Merit built a modern beauty brand by redefining luxury, simplicity, and consumer connection
- Today’s beauty consumers are overwhelmed by choice and are seeking brands that offer simplicity, authenticity, and products that seamlessly fit into their everyday lives
- How Merit built a differentiated beauty brand by challenging traditional category norms, creating a clear point of view, and delivering a premium customer experience across every touchpoint
- Key takeaways on building brand loyalty, creating products that resonate with modern consumers, and scaling a beauty business through strong positioning and purposeful growth
Aila Morin, Founding Team Member and CMO, Merit Beauty
09:30 Interview: How Physicians’ Choice built a science-backed wellness brand through trust, education, and innovation
- Today’s consumers are seeking more transparency, efficacy, and guidance when choosing wellness products—creating new opportunities for brands that can build trust and deliver proven solutions
- How Physicians’ Choice grew from a science-driven vision into a leading wellness brand by combining research-backed products, consumer education, and a deep understanding of evolving health and wellness needs
- Key takeaways on building credibility in a competitive category, creating products that solve real consumer needs, and scaling a purpose-driven brand through innovation and trust
09:45
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Transactions are shifting - non‑traditional deal structures, earlier exits, and new buyer behaviours are reshaping how beauty deals get done How to understand the signals driving 2027 transactions by tracking how investors evaluate traction, profitability, omnichannel readiness, and brand durability How to achieve a sharper investment, funding, and M&A strategy grounded in how today’s players actually sign - enabling smarter dealmaking and better‑timed exits How does brand and ambassador association affect deal structures, investment strategy and long-term profitability?
10:20
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11:10
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• Marketplaces rely on brands and brands rely on creators for visibility, but inconsistent briefs, short-term campaigns and transactional relationships limit authenticity, weaken storytelling, and stall measurable impact • How to treat brands and creators as strategic partners - with shared goals, clear creative direction, long-term collaboration, and data-driven alignment that strengthens trust, elevates content quality, and improves performance across channels • How to build high-performing brand-creator ecosystems that deliver repeatable results - deeper community engagement, stronger conversion, and a scalable partnership model that fuels brand growth
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• Performance claims, compliance, and product credibility are hard to prove - without expert validation, go-to-market risk stays high • How to leverage professional insight to refine development, strengthen claims, and ensure products meet real-world standards across R&D and compliance • Top tips to create built-in credibility that drives repeat demand, lowers launch risk, and elevates brand trust from day one
11:50
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Panel: How can you crack the social commerce code with AI and keep your brand at the top of the FYP?• Live selling is noisy and unpredictable - brands struggle to stay on the FYP without clear tactics, strong partnerships, or data-powered insight into algorithm behaviour • How to use proven live-selling strategies powered by high-performing creators, data-driven partnerships, and evidence-driven optimisation that decodes how algorithms reward engagement, retention, and conversion in real time • Top tips to achieve consistent visibility, stronger community engagement, and a sophisticated live commerce engine that drives repeat sales and keeps your brand locked into the social commerce spotlight
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- Consumers are demanding more than surface‑level results - longevity, hormonal balance, and whole‑body skin health are reshaping expectations for what “works.”
- How to leverage medical‑grade actives, regenerative technologies, hormonal health insights, and neuroscience‑driven formulation to create the missing tools and ingredients in modern routines
- Top tips to build products that deliver deeper, longer‑term results - driving loyalty, category expansion, and a wellness‑anchored growth engine that moves seamlessly from clinic to vanity
12:20
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A previous winner returns to crown the next breakout brand redefining operational excellence. Six investor‑selected finalists hit the stage to showcase the systems powering their growth — from formulation rigor and supply‑chain strength to margin discipline and scalable infrastructure — and each is pressure‑tested live by our Selection Committee before the audience vote. It's a rapid‑fire spotlight on the operational muscle putting these brands squarely on investors' radar.
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• A previous winner returns to crown the next breakout brand redefining operational excellence. • Six investor-selected finalists hit the stage to showcase the systems powering their growth - from formulation rigor and supply-chain strength to margin discipline and scalable infrastructure - and each is pressure-tested live by our Selection Committee before the audience vote. It’s a rapid-fire spotlight on the operational muscle putting these brands squarely on investors’ radar.Speakers
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14:00
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Creator marketing has outgrown the traditional campaign playbook. As programs expand across channels, formats, and business objectives, fragmented efforts are making it harder for brands to build sustained creator-driven growth Learn how leading beauty brands are moving beyond campaign-led thinking to relationship-first creator programs that treat creators as long-term brand equity, turning individual activations into connected, compounding ecosystems Discover the signals, strategies, and program structures behind today's fastest-growing beauty brands, and how relationship-driven creator programs generate stronger brand equity, deeper consumer trust, and more durable business growth
14:20
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Retailers and marketplaces are redefining what makes a brand worth backing - mass and prestige are blurring, trends move faster, and buyers rely on data to predict performance before products hit the shelf Use digital shelf analytics, forecasting tools, and assortment insights to identify whitespace, validate traction, and refine positioning so brands align with buyer expectations Stronger buyer confidence, smarter category placement, and a scalable growth path built on data‑driven decisions that support long‑term brand success
14:50
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- Founder‑led attention doesn’t scale without structure - inconsistent messaging and limited performance visibility weaken omnichannel impact
- How to use unified tools that connect content and paid media to create consistent storytelling and stronger attribution across every channel
- Top tips to create a scalable, trackable growth engine that builds brand equity, drives measurable revenue, and reduces reliance on constant founder involvement
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• In a crowded beauty market, culture is often treated as a foundation - but without intentional storytelling, heritage, rituals, and perspective don’t translate into commercial differentiation • How to build identity-led narratives that weave culture into every innovation, channel, and campaign, using rituals, heritage, and lived perspective to create storytelling that feels unmistakably yours • Top tips to create a brand that captures audiences emotionally, drives loyalty across launches, and sparks retailer interest - turning culture into a commercial edge that compounds over time
16:10
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4:40 Interview: How Supermodel Miranda Kerr built KORA Organics into a global beauty brand with purpose
- How Miranda Kerr transformed a personal passion for wellness and her own health coaching certification into a globally recognized beauty brand built on certified organic ingredients, efficacy, and transparency
- Building lasting consumer trust through authenticity, 3rd party verifications, purposeful innovation, and a values-led approach to product development.
- Staying differentiated as the clean beauty category has evolved and consumer expectations continue to rise
- Lessons for founders and brand leaders on scaling a purpose-driven business while staying true to its mission
Miranda Kerr, Founder & CEO, KORA Organics
4:55 Interview: How ELEMIS built a global skincare brand through innovation, expertise, and consumer trust
- In a crowded skincare market, brands must combine proven efficacy, scientific innovation, and meaningful consumer connection to stand out and build lasting loyalty
- How ELEMIS evolved from a founder-led vision into a globally recognized skincare brand by blending product innovation, skin science, and a deep understanding of consumer needs
- Key takeaways on creating iconic products, building brand authority, and scaling a premium beauty business while staying true to the expertise and values that drive customer trust
Noella Gabriel, Co-Founder, ELEMIS
5:10 Interview: How Madison Reed disrupted hair colour through personalization, innovation, and consumer connection
- The hair colour category was built on traditional models, but today’s consumers expect more convenience, customization, and confidence in every step of their beauty journey
- How Madison Reed transformed at-home hair colour by combining technology, personalization, expert guidance, and a consumer-first approach to create a more modern beauty experience
- Key takeaways on disrupting an established category, building trust through innovation, and scaling a beauty brand by putting customer needs at the centre of every decision
16:55
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Join our esteemed investor committee onstage to announce the winners of the emerging brand spotlight award!
17:00
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