Loading
Zach Rieken

Zach Rieken

CEO, Odele
Zach joined Odele as CEO in June 2025, bringing more than two decades of experience across leading beauty brands, with deep expertise in haircare, brand-building and omnichannel retail across domestic and international markets. At Odele, his leadership and operational excellence are focused on scaling the brand with integrity and making Odele a household name. Prior to Odele, Zach served as CEO of Living Proof, where he led the brand to doubling revenue to more than $150 million and strengthened its position as a leader in prestige haircare, including becoming the #1 Prestige Dry Shampoo brand in North America. Previously, he was Global General Manager of Bumble and bumble, leading a successful turnaround to growth and improved profitability. Zach has also held leadership roles at The Wella Company and Procter & Gamble. Zach and his husband live in Boston, though he considers Minneapolis'Odele HQ'a second home.

Sessions