Speakers

Terra Harvell is the Founder and CEO of Harper Ellis Hair Co., a bootstrapped, multi'eight-figure luxury hair extension and stylist education brand disrupting the beauty industry. Her success began in 2017 when she opened her first salon. She later founded Strata Salon Systems', a model that empowers salon owners to build profitable, wealth-building businesses without being tied to the chair. In 2019, she built Harper Ellis Hair Co., a $12 million luxury hair extension company. With a 0.2% return rate, the brand sets the standard for quality, always putting customers first. In 2020, she launched Harper Ellis Education, helping stylists and salon owners generate over $300 million in new revenue through high-ticket services and proven strategies. Her mission is simple: stylists should no longer trade time for money, and salon owners deserve to scale profitable, wealth-building empires.