Speakers

Marianne Robinson is the VP of Community at Bubble Skincare, where she leads the brand's global ambassador and influencer ecosystem, spanning over 150,000 advocates across creators, brand ambassadors and loyal fans. She is known for building community as a true growth engine, turning it from a marketing channel into a strategic driver of cultural relevance, brand affinity, and business impact. She began her career building community at lululemon, where she developed a strong foundation in grassroots engagement and brand-led experiences. With a background in influencer marketing and community-led brand building, Marianne has since helped shape one of the most engaged beauty communities today, rooted in Gen Z but resonating far beyond. Her approach is rooted in co-creation, real-time feedback, and authentic connection, ensuring community insights directly inform product, storytelling, and go-to-market strategy.