Speakers

Mallory Goodman is the Senior Vice President of Brand at MA'LYS, responsible for propelling the body care brand's rapid growth and deepening its presence at Ulta Beauty. She will oversee 360' marketing campaigns, brand strategy, and community engagement, driving MA'LYS' mission to revolutionize body care with clinically backed, results-driven products. Prior to joining MA'LYS, Mallory spent over five years at Glow Recipe, where she led brand marketing, PR and influencer strategy, social media, e-commerce, and product development. Her leadership played a pivotal role in positioning Glow Recipe as a top skincare brand at Sephora. With previous experience at The Est'e Lauder Companies and PR agency MWW Group, Mallory brings a deep expertise in brand building, consumer engagement, and storytelling that drives impact. She is passionate about crafting compelling narratives that resonate with consumers and elevate brand identity.