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Malena Higuera
CEO
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NOYZ
Malena Higuera is a recognized leader in product innovation, culture and community-first marketing, and digitally-forward strategic vision, blending creative brand development, operational excellence with a passion for fostering diverse and inclusive cultures. With 25 years of experience on multiple brands at L'Or'al across all channels, key markets and categories, Higuera has built a reputation for fostering strong connections with consumers, retailers, and stakeholders, while always keeping a pulse on fast-paced business needs.
Sessions
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Beating Trend Fatigue with Hero SKUs: Expanding Product and Production Across Consumer Routines29-Oct-2026Product, Operations & Profitability Salon