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Malena Higuera
CEO,
NOYZ
Malena Higuera is a recognized leader in product innovation, culture and community-first marketing, and digitally-forward strategic vision, blending creative brand development, operational excellence with a passion for fostering diverse and inclusive cultures. With 25 years of experience on multiple brands at L'Or'al across all channels, key markets and categories, Higuera has built a reputation for fostering strong connections with consumers, retailers, and stakeholders, while always keeping a pulse on fast-paced business needs.
Sessions
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Panel: How can you scale hero SKUs, simplify production, and build repeatable systems that drive loyalty & margin?29-Oct-2026Product, Operations & Profitability Salon