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Laura Geller

Laura Geller

Founder , Laura Geller Beauty
Laura Geller's passion for beauty began early, leading her to a successful career as a makeup artist working on Broadway and with celebrities. Inspired to make makeup accessible for real women, she launched her own brand built on the belief that beauty should be simple, inclusive, and fun. Since her first QVC appearance in 1997 and during the 20 years her Upper East Side studio was open, Laura shared expert tips that translate professional techniques into everyday routines. She pioneered the use of primer in daily makeup, with her Spackle' collection becoming iconic. She is also known for her Baked cosmetics, handmade in Italy and loved for over two decades. Laura's achievements include being named one of Crain's New York Business Top Entrepreneurs of the Year and receiving the CEW Achiever Award. She continues to influence the industry and was named to Forbes' 50 Over 50 in 2023.

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