Speakers

Hannah Beals is a beauty industry executive and brand builder with a track record of scaling culturally influential consumer brands. She is currently the Chief Executive Officer of m.ph beauty, a role she assumed at the beginning of 2026 to lead the brand into its next phase of growth. Beals previously served as Chief Executive Officer of OUAI, where she led the company through a period of significant global expansion and brand maturation. Prior to becoming CEO, she was one of OUAI's earliest full-time employees and served as Chief Brand Officer, overseeing marketing, creative, and digital. In that role, she helped define OUAI's cultural voice and community-driven approach, laying the foundation for the brand's long-term scale and relevance. Before OUAI, Beals held leadership roles across beauty and fashion, including positions at BCBGMaxAzria, Australian Fashion Labels, and Forever 21, where she built award-winning marketing campaigns that drove global brand demand. Known for her ability to balance creative instinct with operational rigor, Beals is recognized for building modern brands that resonate deeply with consumers while delivering sustained, profitable growth.