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Genevieve Head-Gordon

Genevieve Head-Gordon

Vice President, Digital , OUAI
Genevieve is Vice President of Digital at OUAI, where she leads Amazon, DTC, digital marketing, and measurement. With 13+ years of experience in the digital and e-commerce space - specializing in DTC and beauty - she is known for driving incremental growth through full-funnel strategies across paid media, Amazon, CRM, loyalty, conversion rate optimization, sampling, influencer marketing, and more. Prior to OUAI, Genevieve led e-commerce and digital at Sol de Janeiro, where she helped scale the brand past $1 billion in revenue. Earlier in her career, she was a media agency leader managing multimillion-dollar budgets across DTC, Amazon, and omnichannel businesses within beauty, consumer packaged goods, and subscription brands.

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