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Dianna Cohen

Dianna Cohen

Founder , Crown Affair
Dianna Cohen is the Founder of Crown Affair, a haircare brand rooted in clean, effective formulas, thoughtfully designed tools, and a ritual-based approach to daily care. Since launching in 2020, Crown Affair has become one of the fastest-growing prestige haircare brands, now available at Sephora, Goop, Violet Grey, Moda Operandi, Mecca, and other leading retailers. The brand has cultivated a loyal community around its award-winning products and the belief that caring for your hair is a deeply personal and empowering practice. Crown Affair has earned industry recognition, including WWD Innovator of the Year. Before founding Crown Affair, Dianna launched Levitate, a brand marketing agency where she led creative and strategic work for companies including Harry's, Outdoor Voices, and Buck Mason. Earlier in her career, she was an early team member at Into The Gloss and Away.

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