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Amy Abrams

Amy Abrams

SVP Merchandising Makeup , Sephora
Amy Abrams is the Senior Vice President, Merchandising, Makeup at Sephora. She is responsible for overseeing the strategy, assortment curation, and brand partnerships to maintain Sephora's position as the premier destination for beauty. Joining Sephora in 2013, Amy has been instrumental in the transformation of the makeup category through various internal roles. Her expertise in identifying whitespace opportunities and fostering strong brand collaborations has contributed to Sephora's continued success in the category. Amy's strategic vision has led to exclusive product launches ' like Haus Labs by Lady Gaga ' while driving key differentiators such as clean makeup featuring brands like Saie, Merit, and Tower28 and luxury makeup with brands like YSL, Armani, and Prada. Prior to Sephora, Amy held positions as a buyer across the fashion and retail space, including at Saks Fifth Avenue, Bloomingdale's, and Gucci, and earned her B.S. in Marketing from Tulane University.

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