Malena Higuera is a recognized leader in product innovation, culture and community-first marketing, and digitally-forward strategic vision, blending creative brand development, operational excellence with a passion for fostering diverse and inclusive cultures. With 25 years of experience on multiple brands at L’Oréal across all channels, key markets and categories, Higuera has built a reputation for fostering strong connections with consumers, retailers, and stakeholders, while always keeping a pulse on fast-paced business needs.