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Workshop 1: How to build AI powered customer journeys that convert more and cost less
• Why Personalisation Fails at Scale The hidden friction points that erode revenue: disconnected customer data, generic campaigns, poor search experiences, content silos, and delayed decision making that reduce conversion and customer lifetime value
• Build a Revenue Ready Personalisation Engine A practical framework to unify customer, product, and behavioural data so every search, email, website experience, and campaign is powered by real-time intelligence, delivering the right message to the right customer at the right moment
• Turn AI Into Measurable Commercial Growth A repeatable system for using AI to automate segmentation, optimise customer journeys, increase conversion, improve retention, and scale personalised experiences without adding operational complexity or marketing headcount
• Build a Revenue Ready Personalisation Engine A practical framework to unify customer, product, and behavioural data so every search, email, website experience, and campaign is powered by real-time intelligence, delivering the right message to the right customer at the right moment
• Turn AI Into Measurable Commercial Growth A repeatable system for using AI to automate segmentation, optimise customer journeys, increase conversion, improve retention, and scale personalised experiences without adding operational complexity or marketing headcount