From Story to Store: Education and Experiential Retail That Feels Personal

29 Oct 2026
Brand, eCommerce & Retail Growth Salon
Retail , Brand Positioning
Inspire personal storytelling with a brand that translates, educates and connects in-store. Navigate on-shelf and in-aisle activation success in 2027 ' and how activations, educators, and AI and AR-driven personalization is transforming retail environments into growth engines for engagement, loyalty, and conversion beyond the double doors.
Speakers
Lisa Green
Lisa Green, VP DMM, Salon and Beauty - JCPenney
Eva Alexandridis
Eva Alexandridis, Co-Founder and Chief Creative Officer - 111Skin
Amy Abrams
Amy Abrams, SVP Merchandising Makeup - Sephora