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Workshop 5: How to eliminate revenue leaks in makeup eCommerce and transform lost sales into major growth
• Where Makeup Brands Lose Revenue: Uncover the hidden friction points that prevent shoppers from converting - from shade uncertainty and product overwhelm to abandoned carts and missed purchase opportunities
• How to Turn Browsers into Buyers: Learn how virtual try-on, personalised shade and formula recommendations, and intelligent product discovery remove purchase hesitation, increase conversion rates, and reduce costly returns without compromising diverse shade ranges
• How to Turn Shopper Data into Growth: Discover how customer insights can optimise inventory, identify regional shade preferences, improve merchandising, and power smarter decisions that drive revenue across global markets
