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Workshop 4: Winning the AI Shelf: How Beauty Brands Can Turn AI Recommendations Into a Growth Channel
- Why Visibility Alone Isn’t Enough: AI, not shoppers, now decides which beauty products get recommended. Many brands are tracking their visibility in AI, but in agentic commerce, being found isn’t the same as being chosen and recommended by an AI agent. Visibility on its own doesn’t move revenue
- How to Turn AI Insights Into Action: Learn the decision system behind AI agent recommendations, from the category context and the product attributes AI weighs, to the authority signals and sources it trusts, and how ecommerce, brand and content teams can act on it across DTC, retail, and 3rd party media and reviews. Built for ecommerce, digital and marketing leaders
- How to Turn AI Recommendations Into Revenue: Walk away with a practical playbook for getting your products chosen, plus the signals that connect AI recommendations to rankings, traffic and sales, even when they never show up in your referral data
