Keynote Founder & CEO Trilogy

5:15 Interview: How Refy built a modern beauty brand that converts culture into lasting growth

• The beauty landscape has shifted from traditional brand building to community-led growth, where relevance, authenticity, and product innovation drive deeper customer connection
• How Refy transformed a clear consumer insight into a global beauty brand by combining a strong brand vision, category-defining products, and a deep understanding of today’s beauty consumer
• Key takeaways on creating products people love, building a loyal community, and scaling a beauty business in an increasingly competitive market

Jenna Meek, Co-Founder and CEO, Refy

5:30 Interview: How e.l.f. is redefining beauty growth by putting community, culture, and innovation at the heart of the brand

• Why today's beauty brands must build cultural relevance alongside commercial performance to drive long-term growth
• How e.l.f. has combined innovation, community, and bold brand storytelling to create one of beauty's fastest-growing brands
• Key lessons on scaling a purpose-led brand, building lasting consumer loyalty, and staying ahead in a rapidly evolving market

Suzanne Pengelly, President – Naturim and Skincare, E.l.f. 

5:45 Interview: How L’Occitane is modernizing a heritage beauty brand to drive growth in today’s consumer landscape

• Beauty consumers are evolving faster than ever, creating new expectations around personalization, digital engagement, and meaningful brand experiences—while heritage brands must balance innovation with the values that made them iconic
• How L’Occitane is evolving its marketing strategy to connect with new generations of consumers, strengthen loyalty, and create seamless brand experiences across channels
• Key takeaways on building brand relevance, leveraging consumer insights, and driving sustainable growth while honouring the legacy that sets a beauty brand apart

Vandana Tandon, CMO North America, L’Occitane