The Growth Forecast: How Buyers Identify, Position and Scale Beauty Brands

30 Oct 2026
Brand, eCommerce & Retail Growth Salon
Retail , Brand Positioning , Data & Insights
Retailers and marketplaces are redefining what makes a brand worth backing - and using data to predict performance before it hits the shelf. As mass and prestige blur and trends accelerate category momentum, explore how buyers identify true whitespace, spot breakout brands, and shape category strategy.
Speakers
Jessica Phillips
Jessica Phillips, Vice President, Merchandising ' Strategic Initiatives and Owned Brands - Ulta Beauty
Jeff Lee
Jeff Lee, CEO & Co-Founder - DIBS Beauty
Alicia Yoon
Alicia Yoon, Founder & CEO - Peach and Lily