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Panel: The Growth Forecast: How buyers identify, position and scale beauty brands
- Retailers and marketplaces are redefining what makes a brand worth backing - mass and prestige are blurring, trends move faster, and buyers rely on data to predict performance before products hit the shelf
- Use digital shelf analytics, forecasting tools, and assortment insights to identify whitespace, validate traction, and refine positioning so brands align with buyer expectations
- Stronger buyer confidence, smarter category placement, and a scalable growth path built on data‑driven decisions that support long‑term brand success
