Beating Trend Fatigue with Hero SKUs: Expanding Product and Production Across Consumer Routines

29 Oct 2026
Product, Operations & Profitability Salon
Finance & Profitability , Supply Chain & Logistics , Product Development , Manufacturing
The brands that win double down on what works - but scaling hero SKUs requires alignment between product and manufacturing strategy. Discover how brands leverage proven formulas, formats, and components to reduce complexity, improve margins, and streamline production - while still feeding demand for innovation. From multi-use formats to whole-body line expansion, learn how to build repeatable, scalable systems that drive loyalty and operational efficiency.
Speakers
Zach Rieken
Zach Rieken, CEO - Odele
Malena Higuera
Malena Higuera, CEO - NOYZ
Melissa Palmer
Melissa Palmer, Co-Founder and CEO - OSEA

Sponsored by:

Harper Ellis Hair Co